Caregivers of loved ones with Alzheimer’s and dementia can often feel like their well-being comes second.

Alzheimer’s Association of WNY turned to us to help change that. To make sure caregivers know there’s support, resources, and community out there waiting for them.

We developed this campaign rooted in empathy, connection, and compassion.

It included print ads, display ads, and social media that helped our client:

• Boost online engagement

• Increase calls to their helpline

• Grow their support community