Brain teaser:

Your audience has a problem. They know they have a problem. But they don’t think it’s solvable. And don’t bother trying.

So how do you:

1. Influence them to try?

2. Make sure they try, specifically, with you?

Our client, vAuto, asked us to help them overcome these obstacles when marketing their new-vehicle inventory management software to car dealers.

The first part of our strategic approach was to make sure their ads didn’t get lost in a sea of automotive sameness. We paired clean yet striking visuals with punchy headlines to grab the audience’s attention. 

To address what dealers viewed as an unsolvable problem, messaging helped them see how a lack of action was costing them. Then, it showed how vAuto puts them back in control of their new-vehicle profits.

This scroll-stopping ad campaign helped our client get noticed across platforms, increase product awareness, and see a significant up-tick in demo sign-ups and sales.